Top 35 Global Desi Instagram Influencers of 2025
Discover the world's most powerful South Asian digital personalities who are shaping culture, driving conversations, and influencing millions across Instagram. From India, Pakistan, Bangladesh, UK, Canada, and the US - these influencers represent the best of global Desi content creation in 2025.
Quick Navigation - Top 35 Global Rankings
- 1 Virat Kohli
- 2 Shraddha Kapoor
- 3 Priyanka Chopra
- 4 Alia Bhatt
- 5 CarryMinati
- 6 Katrina Kaif
- 7 Deepika Padukone
- 8 Lilly Singh
- 9 Neha Kakkar
- 10 Jacqueline Fernandez
- 11 Anushka Sharma
- 12 Jannat Zubair
- 13 Akshay Kumar
- 14 MS Dhoni
- 15 Hasan Minhaj
- 16 Bhuvan Bam
- 17 Sham Idrees
- 18 Prajakta Koli
- 19 Ashish Chanchlani
- 20 Rupi Kaur
- 21 Komal Pandey
- 22 Ducky Bhai
- 23 Tanmay Bhat
- 24 Kusha Kapila
- 25 Salman Muqtadir
- 26 Nancy Tyagi
- 27 Shahveer Jafry
- 28 Kritika Khurana
- 29 Mooroo
- 30 Ranveer Allahbadia
- 31 Rafsan TheChotobhai
- 32 Niharika NM
- 33 Jus Reign
- 34 Humble the Poet
- 35 Sejal Kumar
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Virat Kohli
Cricket Superstar - India
274M
Followers
2.1%
Engagement
$950K
Per Post
India's cricket icon and most-followed Asian on Instagram. Known for fitness inspiration, family moments with Anushka Sharma, and cricket excellence.
Sports Icon -
Shraddha Kapoor
Bollywood Actress - India
94.2M
Followers
3.8%
Engagement
$300K
Per Post
Versatile Bollywood actress known for her relatable personality, eco-friendly advocacy, and diverse film roles from Aashiqui 2 to Stree.
Bollywood Star -
Priyanka Chopra Jonas
Global Icon - USA/India
92.6M
Followers
4.2%
Engagement
$360K
Per Post
Global superstar bridging Bollywood and Hollywood, UN Goodwill Ambassador, entrepreneur, and mother sharing her multicultural journey.
Global Icon -
Alia Bhatt
Bollywood Actress - India
86.2M
Followers
4.6%
Engagement
$265K
Per Post
Award-winning actress and new mother, sharing her journey in films like Gangubai Kathiawadi, motherhood experiences, and sustainable fashion choices.
Bollywood Star -
CarryMinati (Ajey Nagar)
Content Creator - India
85M
Total Reach
8.2%
Engagement
$95K
Per Post
India's biggest digital creator famous for comedy, roasting videos, and gaming content. YouTube's golden creator with massive youth following.
Digital Creator -
Katrina Kaif
Bollywood Actress - India
80.4M
Followers
3.2%
Engagement
$215K
Per Post
Bollywood dancing queen and entrepreneur behind Kay Beauty, sharing her fitness routines, new married life, and beauty tips with millions of fans.
Beauty Entrepreneur -
Deepika Padukone
Bollywood Actress - India
80.4M
Followers
3.9%
Engagement
$240K
Per Post
Mental health advocate, Bollywood superstar, and new mother sharing her journey from Padmaavat to motherhood, promoting wellness and positivity.
Mental Health Advocate
Lilly Singh (Superwoman)
Comedian & TV Host - Canada/USA
11.2M
Followers
4.8%
Engagement
$85K
Per Post
Canadian-Indian YouTube pioneer, late-night TV host, author, and LGBTQ+ advocate. Breaking barriers in mainstream media with humor and authenticity.
Neha Kakkar
Playback Singer - India
78.6M
Followers
5.1%
Engagement
$195K
Per Post
India's most popular playback singer with hits like "Aankh Marey" and "Dilbar." Known for her powerful voice and relatable personality.
Jacqueline Fernandez
Bollywood Actress - India/Sri Lanka
70.1M
Followers
3.5%
Engagement
$175K
Per Post
Sri Lankan beauty and Bollywood actress known for dance numbers, fitness content, and promoting animal welfare causes across South Asia.
Anushka Sharma
Actress & Producer - India
68.4M
Followers
4.3%
Engagement
$180K
Per Post
Actress, producer, and mother sharing glimpses of family life with Virat Kohli, film projects, and her production company Clean Slate Filmz.
Jannat Zubair Rahmani
Actor & Influencer - India
50.2M
Followers
6.8%
Engagement
$125K
Per Post
Gen-Z icon and former child actor, now leading fashion and lifestyle influencer with massive young following. Top Indian teen influencer.
Akshay Kumar
Bollywood Actor - India
68.5M
Followers
2.9%
Engagement
$170K
Per Post
Bollywood's action hero and one of the highest-paid actors globally. Known for patriotic films, fitness inspiration, and social causes.
MS Dhoni
Cricket Legend - India
49.8M
Followers
3.6%
Engagement
$155K
Per Post
Captain Cool, World Cup-winning captain, and IPL legend. Shares glimpses of his life with bikes, helicopters, and Chennai Super Kings.
Hasan Minhaj
Comedian & Political Commentator - USA
4.2M
Followers
7.5%
Engagement
$65K
Per Post
Emmy-winning comedian, former host of "Patriot Act," and stand-up artist exploring politics, culture, and the immigrant experience with sharp wit.
Bhuvan Bam (BB Ki Vines)
Content Creator - India
19.5M
Followers
8.9%
Engagement
$75K
Per Post
India's first individual YouTuber to hit 10M subscribers. Multi-talented creator, musician, and actor with relatable comedy sketches.
Sham Idrees
Content Creator - Canada/Pakistan
3.8M
Followers
6.2%
Engagement
$45K
Per Post
Canadian-Pakistani vlogger known for family content, pranks, and music videos. One of Pakistan's most recognized digital creators globally.
Prajakta Koli (MostlySane)
Content Creator - India
7.8M
Followers
7.3%
Engagement
$68K
Per Post
YouTube creator, actress, and UNICEF Youth Advocate creating relatable comedy content and advocating for social causes and education.
Ashish Chanchlani
Comedy Creator - India
16.8M
Followers
9.1%
Engagement
$72K
Per Post
One of India's biggest comedy YouTubers known for hilarious sketches, movie parodies, and relatable content appealing to Gen-Z audiences.
Rupi Kaur
Poet & Artist - Canada
4.6M
Followers
5.9%
Engagement
$55K
Per Post
Bestselling poet and illustrator from Toronto, author of "Milk and Honey." Her minimalist poetry resonates with millions worldwide.
Komal Pandey
Fashion Influencer - India
2.1M
Followers
8.4%
Engagement
$42K
Per Post
Fashion content creator known for sustainable style hacks, thrift shopping, and making high fashion accessible to everyday audiences.
Ducky Bhai (Saad Ur Rehman)
Gaming & Roasting - Pakistan
7.5M
Total Reach
9.6%
Engagement
$38K
Per Post
Pakistan's biggest roasting and gaming content creator. Known for bold commentary, gaming streams, and massive Pakistani youth following.
Tanmay Bhat
Comedian & Streamer - India
4.5M
Followers
7.8%
Engagement
$52K
Per Post
Co-founder of AIB, stand-up comedian, and gaming streamer. Pioneer of Indian digital comedy and live streaming culture.
Kusha Kapila
Content Creator & Actress - India
3.9M
Followers
8.2%
Engagement
$48K
Per Post
Fashion and comedy content creator known for hilarious character sketches, especially "Billi Maasi." Now transitioning to acting.
Salman Muqtadir
Content Creator - Bangladesh
2.8M
Followers
6.5%
Engagement
$32K
Per Post
Bangladesh's most popular YouTuber and content creator. Known for comedy sketches, vlogs, and relatable Bangladeshi youth content.
Nancy Tyagi
Fashion DIY Creator - India
1.8M
Followers
12.3%
Engagement
$35K
Per Post
Self-taught fashion designer creating viral DIY couture outfits. Rose to fame with Cannes red carpet moment in her own handmade gown.
Shahveer Jafry
Content Creator - Canada/Pakistan
3.2M
Followers
7.1%
Engagement
$40K
Per Post
Pakistani-Canadian YouTuber and vlogger creating family-friendly comedy content, cultural commentary, and lifestyle vlogs for global Desi audiences.
Kritika Khurana (That Boho Girl)
Fashion Blogger - India
1.9M
Followers
6.8%
Engagement
$38K
Per Post
Pioneer of Indian fashion blogging with bohemian aesthetic. Entrepreneur, designer, and one of India's first successful fashion influencers.
Mooroo (Taimoor Salahuddin)
Musician & Vlogger - Pakistan
1.2M
Followers
8.7%
Engagement
$28K
Per Post
Pakistani musician, producer, and vlogger creating original music, comedy sketches, and thought-provoking content about Pakistani youth culture.
Ranveer Allahbadia (BeerBiceps)
Podcaster & Entrepreneur - India
4.8M
Followers
5.4%
Engagement
$58K
Per Post
Fitness entrepreneur turned top podcaster. Host of "The Ranveer Show" featuring deep conversations with entrepreneurs, celebrities, and experts.
Rafsan TheChotobhai
Travel Vlogger - Bangladesh
1.5M
Followers
7.9%
Engagement
$25K
Per Post
Bangladesh's leading travel vlogger exploring the world and showcasing Bangladeshi culture. Known for authentic storytelling and adventure content.
Niharika NM
Comedy Creator - India
2.3M
Followers
9.3%
Engagement
$36K
Per Post
Stand-up comedian and content creator known for hilarious observational comedy about Indian culture, relationships, and everyday absurdities.
Jus Reign (Jasmeet Singh)
Comedian - Canada
1.1M
Followers
6.2%
Engagement
$22K
Per Post
Canadian-Punjabi comedian and YouTube pioneer. Known for comedy sketches about Desi-Canadian life, especially Punjabi immigrant experiences.
Humble the Poet (Kanwer Singh)
Spoken Word Artist - Canada
685K
Followers
5.8%
Engagement
$18K
Per Post
Canadian-Punjabi spoken word artist, author, and former teacher sharing poetry, life wisdom, and creative entrepreneurship insights.
Sejal Kumar
Lifestyle Vlogger - India
1.6M
Followers
7.6%
Engagement
$32K
Per Post
Fashion and lifestyle content creator sharing styling tips, sustainable fashion choices, and authentic glimpses into modern Indian millennial life.